Sara Kiesler

Work with me

About

Sara Kiesler is a progressive communications professional with 15+ years of experience in marketing, print, and digital communications, including time as a digital fundraising political consultant on U.S. Senate, Congressional, and Statewide campaigns. She’s currently working as a freelance reporter for the Tacoma Weekly and Weekly Volcano covering sports, culture, news, and features.

When she’s not writing, you can find her cooking vegetarian food, cheering on the Seattle Storm, or chairing Tacoma Bicycle and Pedestrian Advisory Board meetings. She lives in Tacoma with her spouse and their three cats.

Writing Resume

Marketing Resume

  • King County Metro
    • Led Community Van marketing campaign to more than double the number of active volunteer drivers from 35 to 91. Campaign achieved 1.58 million impressions, 7,200 clicks to the web page, 4,200 social engagements, 15,870 web page views with a small budget. Published ads in Spanish and English.
    • Led bike locker marketing campaign that increased bike locker utilization 12.6%, including target locations of Kenmore and Kingsgate. Campaign achieved 1.34 million impressions, 7,650 clicks to the web page, and great conversation and engagement through social influencers.
  • Cascade Bicycle Club
    • Led 6.5 years of event marketing as the Communications & Marketing Director, including digital advertising that produced more than 50 percent of sales (3,200 out of 6000 tickets sold in 2025 bringing in revenue of more than $500k) for our main event, the Seattle to Portland ride.
    • Implemented ambassador marketing strategy that increased reach 461% by priortizing community and BIPOC voices, which drove an increase of ticket sales 22 percent.

Digital Strategy Resume

  • Cascade Bicycle Club
    • Implemented best practices for contacting Cascade’s 140,000+ list and overall digital program, including list segmentation, responsive fundraising (leading to more than $130,000 online across organizations), an organized content calendar for both blogs and email, and highly targeted social media advertising.
  • Run the World Digital
    • As the Senior Digital Strategist at Run The World, I led a team of three digital strategists, the senior adviser, and the quality assurance manager through the 2018 Democratic campaign cycle, planning and executing creative fundraising tactics via social media and various CRMs in order to consistently meet quarterly goals for clients.
  • Mandate Media
    • Developed strategic email and social media campaigns for U.S. senators, congressional representatives, statewide officials, and more. Coded & A/B tested fundraising content and list-growth campaigns for 500,000+ email lists across Facebook, BSD, ActBlue, and Emma.
  • Fuse Washington
    • Managed Pandora, Facebook, Instagram, and Google Display ads targeting infrequent voters in swing districts during the 2016 cycle.
    • Led, researched 250+ candidates, wrote, and drove traffic to Fuse’s most popular web product, www.progressivevotersguide.com
    • Led Fuse’s Twitter engagement, growing its followers from 4k to 6,500+
    • Wrote, coded, & A/B tested fundraising content for their 100,000+ email list

Public Speaking Resume

  • University of Washington – Taught development students 3 classes:
    • Advocacy Fundraising
    • Theory of Change
    • People-First Language
  • Cascade Bicycle Club and Washington Bikes – Statewide and staff trainings on:
    • Letter to the Editor Writing
    • People-First Language
    • Advocacy Email Writing